See also Chapters 1-3 of ‘Starting a Tech Business‘. This will help you create a deep, actionable understanding of your customers. See Chapter 4 of ‘Starting a Tech Business’. This will help you think about what you need to build from a functional perspective so you can look at the available technology objectively and make strategic design decisions. The Honest Company or another innovating around compostable or otherwise more environmentally friendly diapers would be a product-driven take on the category.